Job Responsibilities

• Lead overall brand positioning, strategic planning, and localized communication strategies for the company's EV passenger vehicles in Europe, building a brand image tailored to European consumers.

• Oversee marketing promotions, advertising campaigns, and PR event planning and execution across Europe, including online/offline ads, social media operations, trade shows, test-drive events, and PR campaigns to enhance brand awareness and reputation.

• Develop localized marketing strategies adapted to cultural nuances, consumer habits, and media landscapes across European countries; liaise with local media, KOLs, PR agencies, and ad service providers to lead content creation, material production, and campaign execution.

• Manage brand social media accounts across major European platforms (Facebook, Instagram, LinkedIn, YouTube, etc.); plan high-quality content to boost follower engagement and brand interaction.

• Monitor European EV industry news and competitor strategies; analyze campaign data and market feedback to optimize communication strategies, control budgets, and maximize ROI.

• Collaborate with sales and channel teams to align brand promotion with lead generation and sales conversion, strengthening overall market competitiveness.

Standardize brand visual identity and promotional assets to maintain consistent and professional brand communications across all European regions

Job Requirements

• Bachelor’s degree or above in Marketing, Advertising, Communications, Brand Management, or related fields. 4+ years of experience in brand promotion, advertising, or PR planning in the European automotive industry; EV brand experience is preferred.

• Deep familiarity with European mainstream media platforms, ad delivery mechanics, PR communication logic, and localized marketing methods; strong understanding of European consumer psychology and media preferences.

• Independent capabilities in strategy development, campaign planning, and full-funnel execution with a proven track record of successful marketing campaigns; strong creative planning and copywriting skills.

• Proficient in English; fluency in local European languages is preferred. Ability to interface effectively with local vendors and media outlets; willingness to travel within Europe.

• Sharp market insight and media sentiment analysis skills; proficient in marketing data tools to continually optimize strategy through data insights.

• Excellent cross-departmental collaboration and cross-cultural communication skills; proactive, highly resilient under pressure, and strong project management capabilities.